VBI BRAND IDENTITY

Van Berkel International, a story that began back in 1898 thanks to the brilliant intuition of a butcher who, driven by his passion for mechanics, invented and built the world’s first slicer.

A brand with roots in Northern Europe that later embarked on a journey across the globe: from the Netherlands to South Africa, from Argentina to the United States, and finally to Milan, giving life to Van Berkel International, a perfect combination of Italian design and functionality.

An adventure spanning more than a century, that of a brand which helped export Italian food culture and passion for tradition across the ocean.

And it is precisely from VBI Milano 1898, the new brand dedicated to the U.S. market, that the invisible thread begins, connecting the unmistakable contemporary style of Italian tradition at home with the modernity of North America for over half a century.

VBI Milano 1898, a brand by Van Berkel International